Abstract :

With the abundance of usage of social media, online networks are used for promoting products and services. Numerous pictures and videos are attached on Facebook accounts, pages and walls few of them are of any product or service. How effective this Facebook is for marking as far as grabbing attention is concerned; this research has been done. 400 male and 400 female Facebook users were interviewed for research. An intensive and comparative study was done to measure the effect of Facebook marketing on male and female of different age groups residing in Rajasthan.